Kevin Cunningham
Courtesy of Reebok
Reebok is getting again into the golf sport, and so they’ve tapped the participant who’s arguably the face of contemporary golf to be the face of their new golf merchandise: Bryson DeChambeau.
On Friday, Reebok introduced that it had signed DeChambeau and his LIV Golf workforce, Crushers GC, to a long-term partnership to advertise the model’s new golf attire and footwear.
One of many first new Reebok Golf merchandise will likely be a golf shoe referred to as the Nano Golf. The brand new shoe is scheduled to launch in March of 2025, and DeChambeau is predicted to tease the discharge of the Nano Golf through the LIV-PGA Tour “Showdown” match on December seventeenth at Shadow Creek.
To announce the partnership, Reebok launched a video on social media that exhibits DeChambeau from the aspect driving golf balls by way of a wall of white cardboard standing in entrance of him. After a number of drives, the digital camera switches to behind Bryson, and divulges the design of the Reebok emblem smashed by way of the cardboard.
DeChambeau, who captured his second U.S. Open title this 12 months with a rousing victory at Pinehurst No. 2, and his Crushers GC workforce are anticipated to be totally outfitted with Reebok attire and footwear when the 2025 LIV season kicks off.
In a press launch concerning the announcement, DeChambeau wrote concerning the new partnership.
“I’m proud to associate with Reebok to usher within the model’s return to golf. When searching for a associate for Crushers GC, we wished to discover a model that aligns with our imaginative and prescient for golf’s future and has the flexibility to extend visibility of the sport around the globe, and Reebok was the right match,” DeChambeau mentioned. “With an awesome legacy in disrupting sport tradition, I’m excited to see what we are able to do collectively to push the game of golf to new heights.”
The 2025 LIV Golf season begins in early February in Saudi Arabia.
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Kevin Cunningham
Golf.com Editor
As managing producer for GOLF.com, Cunningham edits, writes and publishes tales on GOLF.com, and manages the model’s e-newsletters, which attain greater than 1.4 million subscribers every month. A former two-time intern, he additionally helps maintain GOLF.com buzzing exterior the news-breaking tales and repair content material supplied by our reporters and writers, and works with the tech workforce within the growth of recent merchandise and modern methods to ship an attractive website to our viewers.