Alex de Minaur joins a legendary line-up of sporting greats who’ve graced breakfast tables throughout Australia by showing on the long-lasting Weet-Bix field, in a 126-year first.
Melbourne, VIC, Australia, 25 November 2024 | Tennis Australia
For the primary time in 126 years, an Aussie tennis star is hitting the long-lasting Weet-Bix™ field, becoming a member of a legendary line-up of sporting greats who’ve graced breakfast tables throughout Australia.
This summer time, Australia’s No.1 tennis participant, Alex de Minaur, groups up with the AO Vacation Program offered by Weet-Bix™ to deliver children a once-in-a-lifetime alternative to step onto the court docket with a professional and ignite their ardour for tennis.
“I fell in love with tennis after I was a child, and this partnership with the AO Vacation Program and Weet-Bix goals to encourage the following technology to adore it simply as a lot,” mentioned De Minaur.
“I’m actually honoured to be the primary Australian tennis participant chosen to be a Weet-Bix on-box ambassador. Mentorship is tremendous essential, and I’ve been lucky to have learnt a lot from my mentors over time. I need to go on the information I’ve gathered all through my journey and assist younger Aussie athletes to enhance and turn out to be the perfect model they are often.”
By an unique Weet-Bix field promotion, 10 fortunate children will get the unique alternative to satisfy and practice with the Olympian himself simply earlier than Australian Open 2025 kicks off. This memorable AO Vacation Applications expertise presents these younger tennis fanatics an inspiring begin to their very own tennis goals—below the steering of the star participant himself.
“I couldn’t do what I do with out my 4 Weet-Bix, milk and honey – it’s at all times been a part of my morning routine, and I do know it fuels numerous Aussie children on the market too. Tennis has given me a lot, and I’m actually trying ahead to getting on court docket with a few of Australia’s future tennis stars,” Alex added.
On this nostalgic return to the golden age of Aussie sport, De Minaur joins the likes of sporting legends Socceroo Tim Cahill and cricketers Brett Lee, Elyse Perry and Marnus Labuschagne, who impressed children from the breakfast desk to the enjoying subject. Now, he’s bringing that very same inspiration to the court docket, serving to children uncover the lifelong advantages of sport, health, and friendship via the AO Vacation Applications.
“Having Alex and Weet-Bix concerned within the AO Vacation Program is a incredible alternative for our younger gamers,” mentioned Tennis Australia Chief Tennis Officer, Tom Larner.
“By these grassroots initiatives, we’re not simply selling bodily health; we’re fostering a lifelong love of tennis, inspiring children to get energetic and join with their native communities.”
“Each aggressive tennis participant began the place these children are proper now, studying the fundamentals, the strategies, the routines, the professionalism wanted to like the game and be a great participant on and off the court docket. These sorts of alternatives are the place the love of tennis actually grows. I’m excited to have the ability to play alongside the youngsters who will attend the AO Vacation Program supported by Weet-Bix simply earlier than the Australian Open in January,” mentioned De Minaur.
Every main prize features a non-public, unforgettable AO Vacation Applications expertise with De Minaur in Melbourne, together with flights and lodging for the winner and their guardian. An extra 100 instant-win Insurgent Sports activities vouchers ($100 every) add much more pleasure for households across the nation.
Search for specifically marked Weet-Bix™ x AO Vacation Program bins in shops now. Go to www.WeetBixAOHolidayProgramsExperience.com.au to enter.
