BNP Paribas Open Provides Trio of New Companions to Lineup, Extends Relationships with Three Current Sponsors Forward of 2025 Occasion

La Roche-Posay named Official Sunscreen, Kim Crawford turns into Official Wine Accomplice, Laykold turns into Official Court docket Floor Supplier of the BNP Paribas Open

Partnerships additionally renewed with longstanding companions BMW (Official Luxurious Automotive) and Motorola (Official Smartphone Accomplice), in addition to Veroni (Official Italian Charcuterie)

INDIAN WELLS, Calif., January 16, 2025 — The BNP Paribas Open – a mixed ATP Masters 1000 and WTA 1000 occasion to be held March 2-16, 2025 on the Indian Wells Tennis Backyard – has added three new sponsors to its lineup of esteemed model companions, and renewed relationships with three key present companions forward of the 2025 occasion. La Roche-Posay has joined because the Official Sunscreen Accomplice, Kim Crawford because the Official Wine Accomplice, and Laykold has been named the Official Court docket Floor Supplier of the BNP Paribas Open. Longstanding companions BMW and Motorola have renewed partnerships to stay the Official Luxurious Automotive and Official Smartphone Accomplice of the BNP Paribas Open respectively, whereas Veroni may even proceed because the Official Italian Charcuterie of the occasion.

La Roche-Posay joins the associate lineup because the Official Sunscreen Accomplice of the BNP Paribas Open, with the French model bringing their premium sunscreen product for all to get pleasure from in Tennis Paradise. The sunscreen product, a member of the L’Oréal Household, will likely be out there for followers to attempt samples at their new sales space on-site on the Indian Wells Tennis Backyard.

Kim Crawford has been named the brand new Official Wine Accomplice of the BNP Paribas Open and is about to deliver their world-class drinks to Indian Wells for all to get pleasure from. The New Zealand-based firm will serve a wide range of their signature wines all throughout the grounds, together with at a premium Kim Crawford Wine Bar situated within the Retail Village of the Indian Wells Tennis Backyard.

Laykold rounds out the trio of recent companions because the Official Court docket Floor Supplier of the BNP Paribas Open. Laykold will provide its cutting-edge, high-performance floor to all 29 courts on the Indian Wells Tennis Backyard. With the addition of Laykold, the BNP Paribas Open joins an elite portfolio of world tournaments utilizing Laykold-surfaced courts together with the US Open, in addition to 1000-level occasions together with the Miami Open, Western & Southern Open, and Nationwide Financial institution Open.

“Companions are crucial to the continued success of Tennis Paradise, and we’re thrilled to be including three new world-class manufacturers to the occasion’s international portfolio of companions,” stated Philippe Dore, Chief Advertising and marketing Officer of the BNP Paribas Open. “We’re additionally proud to be extending partnerships with three crucial present manufacturers and maintain collaborating with them to bolster the occasion expertise for followers and gamers.”

BMW headlines the trio of companions extending their relationships with the BNP Paribas Open, as the posh car producer will proceed to offer courtesy automobiles to gamers and show new automobile fashions on-site. Motorola and Veroni will host a wide range of activations at their respective cubicles within the Sponsor Village of the Indian Wells Tennis Backyard.