DENVER — The Celtics have shifted to enjoying Jayson Tatum for the whole lot of first quarters this season after letting Jaylen Brown set the tone lately. It has allowed Tatum to extend his scoring, achieve and preserve early momentum in video games, whereas Brown has made probably the most of his transition by captaining the second unit and specializing in playmaking.
It began on Opening Evening when Tatum unloaded 4-of-6 three-point taking pictures over the Knicks, on his method to 37 factors on 14-of-18 subject aim makes an attempt. And since — save for a number of exceptions — Boston opened with Tatum to nice impact.
Joe Mazzulla nonetheless believed in rolling with whomever between Brown and Tatum have it going early, giving Brown alternatives to return to his former position. Generally, they each play total first quarters, like final month’s get proper blowout win over the Pacers. That’s led to blended workloads game-to-game for Tatum, who ranks sixth in utilization proportion (30.8%) under MVP opponents Giannis Antetokounmpo (36%), Nikola Jokic (31.5%) and Shai Gilgeous-Alexander (33.5%).
There’s a advantageous line between taking full benefit of Tatum’s creation capacity in a heliocentric position and using the proficient roster round him. However Boston has been extra profitable when it has used Tatum extra, enhancing to 10-3 in Denver when he exceeds 30% utilization. Conversely, the Celtics fell to 6-5 at Oklahoma Metropolis when he falls under that threshold, in keeping with StatMuse. A few of that’s self-fulfilling, with stats primarily based on scoring like free throws, subject objectives and assists growing a participant’s charge. In fact, extra of these result in wins and fewer lead to losses.
“Are you aware what utilization charge is? Are you aware the right way to calculate it?,” Mazzulla requested earlier than the Nuggets sport. “(It’s) divided by possessions. So you possibly can nonetheless be concerned if you happen to make a possible help … so I feel on the finish of the day, crucial factor is ensuring that every one of our guys are in place to make performs for one another and there’s clearly loads of time the place Tatum needs to be Tatum and he needs to be aggressive — there’s no query about that. I feel he’s among the finest gamers within the league at discovering that stability of when it’s time to take over and when it’s time to present the sport what it wants.”
That’s the method that labored in 2024, and whereas the roster composition and roles stay much like final yr, it’s not the identical season. Shooters round Tatum have suffered worse outcomes this yr, and Tatum is experiencing a brand new profession excessive in scoring effectivity (55.7 eFG%) and passing prowess (24.7 AST%). The on/off numbers aren’t as stark as in previous years (seventy fifth percentile) and replicate a extra competent offense (+2.8 factors per 100 possessions higher) with Tatum on the ground in comparison with off. Brown continued serving to Boston preserve its dominance (+10.9 web ranking, Brown on, Tatum off) with the second unit, although Tatum takes them to new heights in his restricted minutes (+13 web ranking).
These are all slim methods of trying on the larger staff dynamic, together with the influence of gamers going out and in of the lineup. The Celtics suffered in Oklahoma Metropolis, the place solely Tatum, Kristaps Porzingis, Al Horford and Luke Kornet scored within the second half, from Tatum not taking on the offense. Then, he launched 23 photographs at Denver to energy a powerful begin and late 15-0 run that left him +23 with 29 factors regardless of struggling 1-of-9 from three.
“It’s nearly studying the sport,” Tatum mentioned that morning. “It’s not constructed for me to only dominate the ball or the sport night-in and night-out. We simply received too many proficient gamers and that’s not the best way we play. It’s undoubtedly sure occasions and intervals the place you need to assault, be extra aggressive and search for your self, however I simply felt like quite a lot of occasions I made the precise move (towards the Thunder) and we simply didn’t hit photographs at a traditional of a charge as we do. It’s only a make or miss league on some nights.”
Advised Tatum in regards to the numbers that present #Celtics have fared higher when his utilization goes up: “It’s not constructed for me to dominate the ball or the sport evening in and evening out … that’s not the best way we play.”
He did say there are exceptions to that: pic.twitter.com/oJnIyH4tfG
— Bobby Manning (@RealBobManning) January 7, 2025
This isn’t to say that Tatum ought to revert to the one-on-one tendencies that tortured Celtics followers in 2021 and led to him breaking a playoff turnover report in 2022. It’s a matter of whether or not Tatum’s scoring development since then would enable for a extra environment friendly Boston offense by using him extra typically. He leads the NBA amongst gamers with at the least 3.0 possessions per sport with 1.20 factors per possession in isolation. Recognizing up, he ranks within the 61st percentile and is within the 81st percentile of pick-and-roll creators. He produces as many factors per possession posting up as Domantas Sabonis. Tatum’s a 93rd percentile cutter and even carves out 1.12 PPP as a curler.
As Mazzulla talked about, Tatum can create offense exterior of these conditions dictated by a possession ending in a shot, turnover or free throws immediately from his involvement. That results in the controversy from June’s Finals over whether or not Tatum performed effectively regardless of his scoring numbers plummeting. He drew crowds and moved the ball out of them, typically his position in Boston’s offense that typically makes use of Tatum as a decoy to free the staff’s different gamers.
“We’re clearly at our greatest when he’s tremendous aggressive and we’re at our greatest when our guys are aggressive, so proceed to work that stability and it’s a credit score to him understanding that stability,” Mazzulla mentioned. “I do know that may be troublesome for him, however on the similar time, (utilization is) in all probability a ineffective stat as a result of it doesn’t rely into his influence. He had 15 potential assists final sport. If these photographs go in, he has a special stat line from that standpoint. So, I feel he’s doing a fantastic job, no matter what protection that he’s in, of creating the precise play, whether or not it’s for himself or for different individuals. When he’s aggressive, that’s after we’re at our greatest.”
This dialog all the time returns to Brown, who’s down from 55.7% to 51.7% taking pictures two-pointers, 35.4% to 32.5% on threes and turning the ball over at a barely increased proportion over final yr whereas taking extra photographs every evening. His aggression, tempo and skill to show protection into offense stay essential to the staff. Like in previous years although, he and Tatum’s offensive runs can commerce off in waves. When one emerges early, like Brown did on the Thunder, it could actually go away the opposite out of the sport or looking the place to slot in.
Brown has expressed the shift away from logging all the first as an adjustment, one he’s made the perfect of by growing his help charge by practically three factors. The method for this group works when photographs fall. After they don’t, there’s a case, via utilization charge (32% on Tuesday) or eye take a look at, that Tatum can carry this staff when the offense dries up extra typically.
“Yeah, I imply he nonetheless handed. I feel he had 10-12 potential assists, however once more, it’s that stability,” Mazzulla mentioned after the sport. “We wish him to be nice each evening. We’re by no means gonna ask him or anybody of our guys to be much less of themselves. It’s simply having an understanding of giving the sport what it wants at that individual time and put us in place to win, no matter which may be. So, he did a fantastic job of that tonight all through the sport, defensively as effectively. I feel he gave up two threes to Porter to begin the sport and after that he was very, very intentional defensively and simply as a lot on the offensive finish.”