Menswear Model Psycho Bunny Faucets Tennis Champion Alexei Popyrin
In a primary for the model, Psycho Bunny declares a multi-year partnership with rising
skilled tennis star Alexei Popyrin that may characteristic custom-designed on-court attire
Montreal, Quebec (January 7, 2025) – Menswear model Psycho Bunny is proud to announce
a brand new multi-year international partnership with Alexei Popyrin, one of many world’s rising tennis stars.
The collaboration will make Popyrin the first-ever skilled tennis model ambassador for the
premium way of life model. This collaboration represents an vital milestone in Psycho Bunny’s
growth into the tennis world, amplifying the model’s dedication to the game and its international
presence on the court docket and past.
Constructing on the success of its inaugural 12 months of partnership with Tennis Canada, which featured
high-profile activations at main tournaments such because the 2024 Nationwide Financial institution Open in Toronto
and Omnium Banque Nationwide in Montreal, Psycho Bunny continues to champion tennis in a
manner that’s each genuine and impactful. The model’s distinctive potential to mix the best high quality,
efficiency and elegance aligns seamlessly with its rising presence within the sport.
A Rising Star on the Court docket
2024 was a breakout 12 months for Alexei Popyrin. The Australian sensation noticed a meteoric rise in
the ATP rankings, highlighted by a shocking victory on the Omnium Banque Nationwide in Montreal
and a formidable run to the Spherical of 16 on the US Open. Recognizing Psycho Bunny’s
rising international influence and its profitable partnership with Tennis Canada, Alexei’s crew
instantly grew to become desirous about a possible relationship. They acknowledged an ideal synergy
between his journey on and off the court docket and the model’s daring identification.
“It’s not possible to flee Psycho Bunny. Their magnetic brand and power made it a model I
at all times saved my eye on,” mentioned Popyrin. “Carrying their high-quality materials on court docket was an
eye-opener, however assembly the crew actually sealed the deal for me. Their ardour and dedication
to the game impressed me, and after seeing their match takeover in Montreal, I knew I
needed to companion with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis
ambassador, and I can’t wait to get began.”
A Good Match: The Daring Customary
Popyrin is the quintessential embodiment of the Psycho Bunny model — a fierce competitor with
unwavering confidence, power, and an simple edge. His ardour and boldness on the court docket
align completely with Psycho Bunny’s ethos, making him the best ambassador for a model that
champions the spirit of standing out, embraces individuality, acknowledges confidence and
celebrates daring strikes each on and off the court docket.
“Partnering with Alexei was a straightforward resolution for Psycho Bunny. He’s pushed and passionate
about tennis in the identical manner we’re enthusiastic about our product,” mentioned Anna Martini, CEO of
Psycho Bunny. “This relationship is a pure complement to our model’s positioning – The Daring
Customary. He embodies the Psycho Bunny model and shall be a robust companion as we introduce
our model to new audiences.”
A Daring Future Collectively
As a part of this thrilling collaboration, Alexei shall be on court docket sporting a custom-designed
efficiency assortment that embodies his distinctive model and athletic necessities. This assortment,
which blends tailor-made, high-tech attire with Popyrin’s private model and Psycho Bunny’s daring
style method, is a one-of-a-kind design tailor-made particularly for him, reflecting each his
aggressive edge and distinctive aptitude. Though it’s solely for Alexei and won’t be
out there on the market, it is going to function inspiration for Psycho Bunny’s Daring Strikes assortment. Alexei
may even be featured in upcoming model and seasonal product campaigns, showcasing Psycho
Bunny’s signature mixture of high-performance tennis attire and off-court way of life items.
Psycho Bunny is totally dedicated to supporting Alexei as he strives for fulfillment on the highest
ranges of tennis. Alexei’s future is shiny, and Psycho Bunny is worked up to be a part of that journey.
