Sports activities Influence, the award-winning impartial sports activities PR, Advertising & Sponsorship company specialising in golf, has appointed skilled sports activities business govt Nick Addecott as its Chief Advertising Officer to drive strategic initiatives and improve the company’s bespoke marcoms companies to shoppers worldwide.
Addecott, who relies in London and has earlier golf business experience with the company’s longest serving shopper, Wilson Golf, has assumed the function of directing PR, advertising, and sponsorship methods to ship standout protection and publicity throughout all media platforms.
He has greater than 20 years of senior administration and board stage expertise on his resume having labored as Managing Director for WSM Communications and extra lately as a Director for Maverick Sports activities & Leisure the place he oversaw the creation of sponsorship methods and activation campaigns for a number of the world’s most well-known manufacturers and sporting personalities.
Nick is extremely skilled in sports activities know-how, digital options, and social media, with a confirmed monitor file within the business. He has held key positions, together with head of world partnerships at Tappit and extra lately as Product Gross sales Specialist with Sony’s sports activities enterprise, Pulselive.
“We’re excited to have Nick be part of our group, as his in depth expertise in sports activities advertising and sponsorship really stood out,” mentioned CEO Natalie Collard. “With a median shopper retention fee of over 12 years, we take nice satisfaction in delivering excellent outcomes for a number of the most prestigious manufacturers in golf. We’re additionally dedicated to repeatedly enhancing our companies, and Nick will probably be a key contributor to our ongoing development,” she added.
Commenting on his appointment, Nick mentioned: “I’m delighted to be becoming a member of Sports activities Influence and stay up for working with the company’s spectacular portfolio of premium manufacturers.
The group has constructed sturdy relationships with its shoppers and media companions and I wish to help the continued success of the company with some refreshing concepts designed to raise model reputations and develop gross sales.”
The transfer follows a interval of continued enlargement for the company. Latest new enterprise acquired features a PR function for each Solar Mountain and model new shoppers New Stability Golf throughout Europe, in addition to an enlargement of the company’s current PR and industrial function with long-term companions Wilson Golf into Scandinavia.
Since 2001, Sports activities Influence has delivered bespoke advertising communications companies to shoppers throughout the globe. Specializing in golf whereas extending its experience to soccer, rugby, tennis, and snowboarding, the company crafts rigorously thought-out methods, in addition to advises on tactical promoting and cost-effective sponsorships to ship standout publicity.
Among the many international manufacturers and venues represented by Sports activities Influence when it comes to worldwide media relations, efficient storytelling and strategic communications recommendation are Model Fusion Worldwide, Crail {Golfing} Society, Duca del Cosma, Galvin Inexperienced, Golf’s Biggest Holes, KBS, Meldrum Home, Motocaddy, New Stability Golf, Prostate Most cancers UK, Solar Mountain and Wilson Golf.
Extra particulars in regards to the company and its companies could be discovered at: www.sports-impact.com
