A contemporary model of The Skins Sport is returning to Thanksgiving week.
Professional Store, the brand new golf media firm led by “Full Swing” govt producer Chad Mumm, on Thursday introduced a cope with the PGA Tour that brings again The Skins Sport for the primary time since 2008.
It is going to be held on Black Friday after Thanksgiving in 2025, an instance of extra collaboration with the PGA Tour to showcase its greatest gamers away from the normal presentation of golf.
Nonetheless to be decided are the meat of the main points — who’s enjoying, for the way a lot, and the place.
“The Skins Sport embodies all the pieces we attempt for at Professional Store — celebrating the wealthy traditions of golf whereas creating premium experiences that resonate with in the present day’s trendy viewers,” Mumm stated.
Mumm joined with Mark Olsen of Vox Media, Joe Purzycki of Puck and David Miller from the PGA Tour to launch Professional Store, a media, commerce and leisure firm geared towards creating golf content material that appeals to a youthful viewers.
Mumm is greatest identified not too long ago for his work with the Netflix docuseries “Full Swing,” now approaching its third season.
Professional Store raised practically $20 million this summer time from Powerhouse Capital, the PGA Tour and EP Golf Ventures, amongst others. It additionally acquired Skratch, a digital and social media community the PGA Tour created a few decade in the past to attraction to a youthful viewers.
The Skins Sport was the cornerstone of what as soon as was referred to as the “foolish season” in golf. It started in 1983 with Jack Nicklaus, Arnold Palmer, Tom Watson and Gary Participant (Vin Scully was the announcer) and held over Thanksgiving weekend within the California desert.
A “pores and skin” went to the participant who gained a gap, and every gap was price cash that elevated towards the tip of the match. Fred {Couples} grew to become the face of The Skins Sport from successful practically $4.5 million in 11 appearances. He additionally had the persona that match the informal contest.
However curiosity started to wane, even with Tiger Woods making occasional appearances.
The final Skins Sport was in 2008. It misplaced its title sponsor and the 2009 occasion was canceled. By then, the PGA Tour had gone to a wraparound season with official tournaments being held proper up till Thanksgiving.
Professional Store is partnering with Propagate Content material to develop and produce the brand new Skins Sport.
“Reimagining an iconic occasion like The Skins Sport in a retro-modern means that engages in the present day’s sports activities followers is strictly why the PGA Tour has partnered with Professional Store,” stated Chris Wandell, the senior vice chairman of media for the PGA Tour. “We look ahead to seeing how the latest iteration of the Skins Sport unfolds as Professional Store and Propagate determine solid, format and inventive strategy.”
