Sony Baggage Asia Cup Media Rights For Subsequent 8 Years.

Sony Footage Networks India (SPNI) wins Asia Cup media rights for 2024–2031, promising progressive cricket protection throughout platforms.

Sony Footage Networks India (SPNI) secures unique Asia Cup media rights from 2024 to 2031.

The landmark deal, introduced by the Asian Cricket Council (ACC), represents a major 70% enhance in worth in comparison with the earlier cycle.

Sony received Asia Cup rights for $170 million after Jio-Star withdrew from the Dubai e-auction.

Key Options of the Deal

The eight-year settlement covers 4 editions of the Asia Cup, divided equally between ODI and T20 codecs. 

The subsequent Asia Cup in 2025 will happen in India within the T20 format. 

Subsequent editions might be hosted by Bangladesh (2027, ODI), Pakistan (2029, T20), and Sri Lanka (2031, ODI).

Moreover, the deal consists of the Males’s and Ladies’s Asia Cups, Underneath-19 Asia Cups, and Rising Groups Asia Cups. 

Followers will expertise complete and progressive protection throughout tv, digital, and audio platforms.

Significance of the Partnership

Jay Shah, ACC chairman, highlighted the significance of this milestone deal. 

“The deal encompasses all editions of the Males’s and Ladies’s Asia Cups, Males’s and Ladies’s Underneath-19 Asia Cups, and the Males’s and Ladies’s Rising Groups Asia Cups. This partnership ensures complete and progressive protection of Asian cricket’s marquee tournaments throughout tv, digital, and audio platforms,” the ACC stated in an announcement.

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“This Media Rights deal is a major milestone for the Asian Cricket Council and cricket throughout the area. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing collectively the perfect of the area’s expertise. With Sony Footage Networks India as our new media accomplice, we’re assured of their potential to ship world-class protection and an immersive viewing expertise for followers worldwide,” Jay Shah, the chairman of the ACC, stated.

This partnership reinforces the Asia Cup’s repute as a premier cricketing occasion and ensures seamless entry for international audiences. 

The ACC’s resolution displays its dedication to innovation and excellence in cricket broadcasting.

With this settlement, Sony solidifies its place as a pacesetter in sports activities broadcasting, delivering unparalleled content material for hundreds of thousands of cricket lovers.

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