Good Good Golf’s Garrett Clark critiqued the PGA Tour’s strategy to the primary Creator Traditional in an interview with the Colin and Samir Present.
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Welcome again to a different prolonged version of the Scorching Mic E-newsletter, GOLF’s weekly ship overlaying all issues golf media from me, James Colgan. The subject of this week’s e-newsletter is an enlightening interview between Good Good Golf and the Colin and Samir Present. As at all times, in case you’d prefer to be the primary to obtain unique insights like these instantly from me, click on the hyperlink right here to subscribe to our free e-newsletter ship. However first, we work the telephone traces again to Comcast’s newest earnings name.
NOT SO FAST
I’ve averted writing an excessive amount of concerning the PGA Tour’s first-ever Creator Traditional — a nine-hole, made-for-TV influencer outing on the Tour Championship — largely as a result of I haven’t discovered a satisfying reply to a very powerful query: why?
What enterprise case was the PGA Tour utilizing to justify the printed? And why would influencers give up their manufacturing rights — primarily the core cause for his or her model’s success — to Peacock/NBC? With out understanding the solutions to these questions, it felt improper to be overtly essential of the product.
In a current interview with the fashionable YouTube Channel the Colin and Samir Present, although, the Good Good group provided a pointed critique themselves.
‘IT MISSED WHAT MADE US SPECIAL’
Clark and the Good Good gang argued the Creator Traditional missed the mark on delivering an genuine viewer expertise.
“It missed what made us particular,” Clark mentioned.
“The wrestle is that mix [of traditional golf broadcast style and YouTube broadcast style],” mentioned Max Putnam, a Good Good inventive producer. “We discuss how do you convey extra character to it, but it surely’s one thing that we wish to maintain engaged on. That’s one thing I observed through the Creator Traditional as effectively, I wish to see a Cart Cam, I wish to hear them discuss.”
“You ought to be mic’d up,” Clark mentioned. “All people needs to be mic’d up.”
The Creator Traditional wound up delivering fairly robust numbers for the PGA Tour, together with its largest day of subscriber progress ever, and a few 2 million views. However it simply wasn’t very attention-grabbing, largely failing to supply the sort of leisure worth that leads viewers to both the Tour’s broadcasts or Good Good’s movies.
Fortunately, there’s room to experiment and enhance from right here on out. One simply hopes the powers that be don’t let ‘ok’ be the enemy of nice.
ALTERNATE OPTIONS
As for the way a future Good Good telecast might look?
“You’re additionally lacking the engagement that you would have with a livestream,” Putnam, the producer, mentioned. “There’s a half there that may very well be actually cool, is getting engagement in real-time with the viewers. It’s one thing that may very well be massive.”
