Anfield is greater than ever, and Liverpool are reaping the rewards of their expanded dwelling. That is thanks in no small half to 3 appearances this summer season by the world’s largest pop star.
Taylor Swift introduced her epic Eras Tour to Merseyside in June, enjoying three sold-out exhibits on the Reds’ 61,276-capacity dwelling. However the Shake It Off singer wasn’t the one music icon to grace the Anfield turf (effectively, an amazing large stage erected on prime of it) this summer season: pop rock legend P!nk carried out two equally large gigs the very subsequent week.
Swift and P!nk’s Anfield appearances have been simply the most recent in a powerful string of main live shows on the dwelling of the five-time European champions. The Rolling Stones and Elton John, amongst others, have additionally performed there since 2019.
Placing Anfield to make use of as a live performance venue has paid large dividends for the town of Liverpool. Such occasions during the last 5 years or so have generated £31.m for the native economic system, in line with a report by Turley economics.
The Reds’ chief business officer, Ben Latty, has lauded the influence of those events. He advised the Liverpool ECHO: “I truly suppose [it’s] a duty…to try to deliver these, ‘Class A’, ought to we are saying, acts to the town of Liverpool and proceed to make Liverpool well-known for what it’s well-known for, which is music and being form of the centre of leisure definitely within the UK, maybe even in Europe.
“[This summer] was vastly profitable. It has been one thing that is been a very long time planning. This stuff do not occur in a single day. It’s form of 12 months out whenever you begin having conversations.”
Greater than 150,000 folks noticed Taylor Swift throughout three nights at Anfield (Picture credit score: Alamy)
What subsequent for Anfield the music enviornment, then? Acts do not come any greater than Taylor Swift proper now.
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Nicely, there’s already one notable title on the line-up for subsequent summer season: Dua Lipa, who headlined her first Glastonbury earlier this yr. Personally, although, we’re retaining our fingers crossed for native legends Atomic Kitten (of Mike Bassett and Southgate You are the One fame, in fact).
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